This is Sue, also known as @colourmesue - a passionate hairstylist with a big heart for sustainability and animals (especially goats and cats.) She owns a hair salon in Amsterdam Oost, where she creates the most amazing haircolours and hairstyles. Keep on reading, and get to know Sue!
Why and when did you decide to enter the industry you are in?
I always loved doing everybody's hair and playing around with colors on my own hair for as long as I can remember. However, because society doesn't really celebrate creative occupations, I thought I first had to go to university. And perhaps, it was also the mindset people had at the time - Hairstylists didn't have the opportunities they have nowadays.
After not following my heart for such a long time, I got diagnosed with a burn-out - that was 10 years ago. It was the wakeup call I needed and I just went for it, and never regretted it.
What would you like to see different in your industry?
I would love for colleagues to look more critically at the products they use. Like the impact the products have, such as, environmental impact, cruelty-free products, or the long-term effects on the hair. Specialty animal-testing, it blows my mind that people still use these medieval testing methods, when there are so many alternatives.
Secondly, Creating a stronger community where victories are celebrated, instead of having a fear-based competition mindset, that unfortunately still exists.
Also, forming a more holistic and sustainable mindset towards the customer --not going along with every color hype or cut, but also understanding the why behind it (psychology)
What does sustainability mean to you (how do you incorporate it in your business)?
First off, I started looking at my salon's interior and tried to buy the majority of my products vintage. Some stuff I had to buy new, like an in height altering chair (essential for someone with my height). And of course, the products I use every day - I'm looking at sustainable and ethical harvested ingredients, packaging, reuseable options etc. Yet, at the same time, I have to keep in mind that the product also needs to do its job and the end-result needs to last for certain amount of time. Lastly, I try to color my clients' hair so that it will last for at least 3 months.
How would you define your mindset towards manifesting your dreams?
I had to lose myself completely to find what really drives me in life - To find out that being a hairstylist is actually my biggest dream. I started at zero, re-schooled, and build up everything step by step. I really wanted this, and when it finally clicked, I just went for it. So I think my strong mindset helps me manifest these things as well, even though it took me some time to step out of a comfort zone, but when I eventually decided, it all came together and reached some sort of flow state.
Tell us about a project that didn't work out, what did you learn form it?
I can't really think of something that didn't happen (laughs).
Maybe finding amazing natural, organic and cruelty-free products that work. It's quite a challenge to find products that tick all those boxes!
What Advice Would You Give To Someone Wanting To Enter The Industry?
It's a quest of daring and doing. You have to gain a lot of experience to find out where your qualities lie. So practice, practice, practice! Don't give up if this is truly what you want to do in life.
Always keep communicating, listen to your clients and tell them what they can expect from you. Work with and from love and make it personal!
Tell us about your green vision
To be more aware and considerate about the environment we live in.
Be more mindful of planet earth, yet live with passion and love - Experience life, but treat the world and its inhabitants as you would like to be treated yourself.
Make sure to follow Sue on her instagram @colourmesue and let yourself be inspired by her sweet personality and beautiful hair art!
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