Meet the lovely Nomera. She is a jewellry designer and founder of the brand @nomerajewellery
Nomera began her career as a fashion designer, designing mainly for the fast fashion market. Over the years, she began to realize the negative effect fast fashion as an industry has on the world and decided that she no longer wanted to be part of this chain. However, she does have a deep passion for designing and creating products. That's when her journey to find a more sustainable product began.
She discovered jewellery and how the materials (precious metals and stones) were easily recyclable whilst holding onto its high-value reputation. All her jewellry is made in Portugal, by using traditional craftsmanship techniques.
Scroll down for the interview!
Why did you decide to go into the field of sustainability, and what do you want to change in your industry?
I began my career as a fashion designer, designing mainly for the fast fashion market. Over the years I began to realize the negative effects fast fashion as an industry was having and came to the decision that I no longer wanted to be part of this chain. However I do have a deep passion for designing and creating products, that's when my journey to find a more sustainable product began. I discovered jewellery and how the materials (precious metals and stones) were easily recyclable whilst holding onto its high-value reputation. Jewellery can also hold sentimental value and can be passed down as an heirloom. Given these values I decided, this is the product I wanted to design and create.
I want to change people's perspectives on how they view products. Get them to think, is this a need or a want?. And it's ok if it's 'a want'...the practice or awareness of cherishing and valuing that product should be held high in every aspect.
How would you define your mindset towards manifesting your dreams, what did you do to overcome to get to where you are now?
I like to believe I have a strong pro-active mindset. If I want to get to a place, I like to take action. I believe in working hard to get to where one needs to get to with a pinch of luck of course. Always aiming high and persevering is my motto.
I had to overcome a lot of failures to get to where I am, and it's not over yet...there will be more. You have to get comfortable with the failures and keep on pushing past them, it's the only way.
Can you tell us a bit more about your workflow/creative process, like what inspires you?
I would describe my work as clean, minimalist, and modern with an edge away from the current trends.
My creative process develops in the form of sketching my ideas down first and then sampling those ideas to see if they work in reality. Tweaking them as I go along.
My inspiration can come from anywhere, finding different shapes and forms in the most mundane or uniques places. For example, an architectural structure could spark an idea or it could be whilst I'm traveling and see something embedded deep in one's culture. As long as I take in my surroundings and look hard, I can find inspiration anywhere.
Tell us about a project that didn’t work out. What did you learn, and what was the positive side of it? (positively impacted your work in a big way)
I approach new projects with curiosity, I'm always open to the initial conversation to learn more about it. Then I will access and see if it's worth pursuing. Sometimes potential projects that I get excited about don't fall through, which can be disappointing. But there's always a good reason for it not to and I just have to trust the process. That in itself has been a lesson. The positive side of it is knowing that letting go and moving forward will always create space for new projects.
What Advice Would You Give To Someone Wanting To Enter The Industry?
If you're serious about learning a skill or trade, then make it your mission to learn as much as you can and never stop learning. Most importantly make sure you love what you do, that's the only way it will last and provide you with success one day.
You can find her jewelry on www.nomerajewellery.com
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